Noelle McReynolds

Marketing and Advertising

Hi, I'm Noelle McReynolds. Welcome to my profile!

Noelle McReynolds's Bio:

Noelle McReynolds's Experience:

• Board and Program Chair at Healing Waters Wilderness Adventures

  February 2008 - June 2013

  Act as Executive Director leading organization from financial crisis to stability. - Provide strategic direction and hands-on management of board, interns and volunteer staff -? Write grants developing narrative with key messages -? Analyzed and summarized program data for grants -? Authored email communications for volunteer recruitment, retention and online fund-raising -? Established social media presence on Facebook, Twitter and LinkedIn -? Recruited leaders to facilitate volunteer trainings for the three different volunteer roles -? Planned logistics for 12 weekend trips with 18-24 clients and 5-8 volunteers

• Technical Project Manager at Marcus & Millichap (Corporate Communications)

  October 2011 - October 2012

  Project Management of the upgrade of a proprietary software application developed for commercial real estate brokers to produce listing proposals and Offering Memorandums. - Manage template development to ensure clear communication of investment data and consistent branding. - Prepare the template and design direction for the software programmer and test application - Management of company-wide releases for each of the 11 customized products

• Client Services and Project Management at PagePoint Web Solutions

  September 2010 - August 2011

  Management of interdisciplinary web development team; Produce drupal sites for clients ranging from entrepreneurial businesses to large non-profits - Contribute to online communication strategy - Establish social media presence including custom Facebook pages - Setup email templates and landing pages for online campaigns -Provide excellent customer service

• Web Producer at PagePoint Web Solutions

  September 2010 - August 2011

  Management of interdisciplinary web development team; Produce drupal sites for clients ranging from entrepreneurial businesses to large non-profits - Contribute to online communication strategy - Establish social media presence including custom Facebook pages - Setup email templates and landing pages for online campaigns

• Marketing, Branding and Project Management at Freelancing

  January 2009 - August 2010

  Develop and execute: - Brand Strategy - Corporate Identity - Integrated marketing plans that include traditional, online and social media tactics. Project Management - Assign projects and tasks to appropriate resources - Estimate resources and participants needed to achieve project goals - Set and manage team and client expectations Clients: Micki Brown Design,Pagepoint Web Solutions, Zella's Soulfull Kitchen, Rescon Basement Solutions,

• Marketing, Branding and Project Management at Freelancing

  January 2009 - August 2010

  Develop and execute: - Brand Strategy - Corporate Identity - Integrated marketing plans that include traditional, online and social media tactics. Project Management - Assign projects and tasks to appropriate resources - Estimate resources and participants needed to achieve project goals - Set and manage team and client expectations Clients: Micki Brown Design,Pagepoint Web Solutions, Zella's Soulfull Kitchen, Rescon Basement Solutions,

• Marketing Chair at Association of Women MBAs (AWM)

  September 2007 - December 2008

  - Articulated brand and documented in a brief containing key messages to establish constistency across all communications - Collaborated with Program Chair to produce monthly events and write weekly email newsletters to members and potential members to promote events and develop community - Developed web site strategy and directed visual development and nomenclature to align with brand guidelines

• Marketing Chair at Association of Women MBAs (AWM)

  September 2007 - December 2008

  - Articulated brand and documented in a brief containing key messages to establish constistency across all communications - Collaborated with Program Chair to produce monthly events and write weekly email newsletters to members and potential members to promote events and develop community - Developed web site strategy and directed visual development and nomenclature to align with brand guidelines

• Senior Account Manager at Haggin Marketing

  March 2008 - October 2008

  Plan and execute targeted consumer catalogs with monthly circulations ranging from 10M to 20M. Acted as the primary day-to-day communication with clients and manage internal agency resources. - Required extensive knowledge and understanding of joint marketing and coop funding programs from Microsoft and Intel to insure maximum reimbursement for client. - Directed Associate Account Managers

• Senior Account Manager at Haggin Marketing

  March 2008 - October 2008

  Plan and execute targeted consumer catalogs with monthly circulations ranging from 10M to 20M. Acted as the primary day-to-day communication with clients and manage internal agency resources. - Required extensive knowledge and understanding of joint marketing and coop funding programs from Microsoft and Intel to insure maximum reimbursement for client. - Directed Associate Account Managers

• Marketing Manager at Taproot Foundation

  March 2006 - March 2008

  - Conduct qualitative research by interviewing key stakeholders including funders, clients, board members and employees - Analyze research findings and develop positioning statements, key messages and brand strategy - Write creative brief for new visual identities Clients: Childhood Matters, Prescott-Joseph Center for Community Enhancement and Davis Street Family Resource Center

• Marketing Manager at Taproot Foundation

  March 2006 - March 2008

  - Conduct qualitative research by interviewing key stakeholders including funders, clients, board members and employees - Analyze research findings and develop positioning statements, key messages and brand strategy - Write creative brief for new visual identities Clients: Childhood Matters, Prescott-Joseph Center for Community Enhancement and Davis Street Family Resource Center

• Marketing and Business Consultant at Noelle McReynolds Consulting

  December 2001 - January 2008

  Business Clients: Birkenstock USA, Kaiser, Genetech - Evaluated and redesigned A/P and A/R processes to eliminate redundant activities and reduce staffing needs by 50%. Created accompanying manual. - Edited documentation for maintaining data for Class A certification and Corporate Governance documentation for JCAHO compliance.

• Marketing and Business Consultant at Noelle McReynolds Consulting

  December 2001 - January 2008

  Business Clients: Birkenstock USA, Kaiser, Genetech - Evaluated and redesigned A/P and A/R processes to eliminate redundant activities and reduce staffing needs by 50%. Created accompanying manual. - Edited documentation for maintaining data for Class A certification and Corporate Governance documentation for JCAHO compliance.

• Project Manager at Fleishman-Hillard Interactive

  2000 - 2001

  Primary contact to client base that included Giftrends.com, Osseus Labyrinth, SBC Global, and California Dept. of Food and Agriculture. Tracked project costs and progress. Oversaw web development and print production. Developed delivery schedules. Directed workflow for web development functions. - Managed development of websites, banner campaigns, and email campaigns. - Coordinated creative and development teams on multiple projects simultaneously. - Administered project budgets ranging from $50,000 to $250,000. - Improved efficiency by streamlining workflow and improving project tracking.

• Project Manager at Fleishman-Hillard Interactive

  2000 - 2001

  Primary contact to client base that included Giftrends.com, Osseus Labyrinth, SBC Global, and California Dept. of Food and Agriculture. Tracked project costs and progress. Oversaw web development and print production. Developed delivery schedules. Directed workflow for web development functions. - Managed development of websites, banner campaigns, and email campaigns. - Coordinated creative and development teams on multiple projects simultaneously. - Administered project budgets ranging from $50,000 to $250,000. - Improved efficiency by streamlining workflow and improving project tracking.

• Marketing Communications Manager at Banter

  1998 - 2000

  Managed marketing activities, company naming, product positioning, and marketing strategies for start-up CRM software company. Oversaw production of printed and online marketing collateral. Evaluated and hired outside vendors. Built successful creative team of designers and copy writers. - Developed and presented proposals to Board, venture capital groups, and potential clients. - Prepared and administered departmental and project budgets. - Reduced collateral costs by using freelance consultants instead of agency. - Produced brand strategy, trade show materials, corporate identity, website, direct mail, and advertising. - Played major role in positioning company for resulting in IBM acquisition. - Approved corporate logo usage and worked on materials in conjunction with Israel-based office.

• Marketing Communications Manager at Banter

  1998 - 2000

  Managed marketing activities, company naming, product positioning, and marketing strategies for start-up CRM software company. Oversaw production of printed and online marketing collateral. Evaluated and hired outside vendors. Built successful creative team of designers and copy writers. - Developed and presented proposals to Board, venture capital groups, and potential clients. - Prepared and administered departmental and project budgets. - Reduced collateral costs by using freelance consultants instead of agency. - Produced brand strategy, trade show materials, corporate identity, website, direct mail, and advertising. - Played major role in positioning company for resulting in IBM acquisition. - Approved corporate logo usage and worked on materials in conjunction with Israel-based office.

• Director, Global Consulting at 4c Group

  October 2012

  Responsible for global consulting delivery in key practice areas. Focuses include Digital Marketing, Sales Operations and Technology Effectiveness for worldwide corporate clients

• Board and Program Chair at Healing Waters Wilderness Adventures

  February 2008

  Act as Executive Director leading organization from financial crisis to stability. - Provide strategic direction and hands-on management of board, interns and volunteer staff -· Write grants developing narrative with key messages -· Analyzed and summarized program data for grants -· Authored email communications for volunteer recruitment, retention and online fund-raising -· Established social media presence on Facebook, Twitter and LinkedIn -· Recruited leaders to facilitate volunteer trainings for the three different volunteer roles -· Planned logistics for 12 weekend trips with 18-24 clients and 5-8 volunteers

• Marketing/Project Manager at Marcus & Millichap (Corporate Communications)

  October 2011

Noelle McReynolds's Education:

• Lorry I Lokey School of Business

  2003 – 2005
  MBA

• Lorry I Lokey School of Business

  2003 – 2005
  MBA

• University of California, Berkeley

  1984 – 1989
  BA
  Concentration: Humanites

• University of California, Berkeley

  1984 – 1989
  BA
  Concentration: Humanites